What is B2B Marketing?

Have you ever considered how a Fortune 500 company provides new computers for its 1,000-plus employees? They would never simply send an office manager to Best Buy for an order that large, yet these transactions are vital for the future success of the business. Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company.

 

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

 

Finding new ways to foster relationships through social media is currently a hot topic in the B2B marketing world. Social media platforms have opened up two way conversations between businesses.

 

 

We manage our own B2B portal….www.tradeb2bindia.com